The Indonesian Financial Services Authority (OJK) has officially issued OJK Regulation (POJK) No. 6 of 2026 on the Conduct of Financial Information Providers. The regulation establishes a new framework for financial influencers, content creators, independent analysts, and public figures who share information about financial products and services, including digital financial assets and cryptocurrencies.

The regulation aims to strengthen consumer and public protection amid the growing influence of social media in disseminating financial information. Under the new rules, OJK emphasizes that financial information must be presented clearly, accurately, honestly, easily accessible, and in a manner that does not mislead the public.

Educational, Marketing, and Recommendation Activities Now Under Supervision

Under POJK No. 6 of 2026, a financial information provider is defined as any party other than a Financial Services Business Actor (PUJK) that disseminates financial information with the objective of improving financial literacy or influencing the public's use of financial products and services.

The scope of the regulation extends beyond financial education to include marketing activities and investment recommendations. As a result, digital content discussing investment products, financial services, and crypto assets is now subject to clearer behavioral standards.

OJK requires financial information providers to act in good faith, take responsibility for the information they publish, and refrain from promoting financial products or services that have not been licensed by OJK. They are also prohibited from collaborating with entities conducting financial activities without authorization from OJK or other competent authorities.

The regulation further requires information providers to disclose any economic interest they have in the content they publish. This means sponsored content, promotional partnerships, and other forms of compensation must be clearly disclosed to the public.

Crypto Asset Recommendations Require Certified Competence

One of the most significant provisions in the new regulation concerns investment recommendations.

OJK states that any financial information provider who gives recommendations regarding financial products or services must comply with the licensing requirements applicable to each sector.

For example, anyone providing recommendations related to capital market products must obtain the relevant license if required by sector-specific regulations.

Meanwhile, individuals recommending digital financial assets including cryptocurrencies must possess a competency certification and demonstrate sufficient knowledge of the financial services sector whenever no specific licensing requirement currently exists under applicable regulations.

In addition, anyone recommending digital financial assets must ensure that the recommended assets are included in the official list of digital financial assets approved by the exchange in accordance with digital asset trading regulations, including crypto assets. They must also verify that the recommended PUJK holds a valid OJK license.

This marks a significant shift for Indonesia's crypto ecosystem. Until now, crypto recommendations on social media have largely been shared freely by educators, traders, influencers, and crypto communities. Under the new framework, the distinction between general education and investment recommendations becomes much more clearly defined.

PUJKs Face Fines of Up to Rp15 Billion

POJK No. 6 of 2026 also reinforces the responsibilities of Financial Services Business Actors (PUJKs) that collaborate with financial information providers for marketing activities.

PUJKs must ensure that influencers or other promotional partners clearly disclose their identity and relationship with the company. They are also responsible for ensuring that promoted products and services are properly licensed by OJK, comply with partnership agreements, and are communicated by individuals with adequate skills, competence, or qualifications.

For crypto assets specifically, the regulation states that crypto products may only be marketed to the public through the official media channels of licensed PUJKs. This provision could significantly reshape crypto marketing strategies on social media, particularly for companies that have relied heavily on influencers as promotional channels.

If a PUJK fails to comply with these obligations, OJK may impose administrative sanctions. These include written warnings, restrictions or suspension of products and business activities, dismissal of management, administrative fines, revocation of product or service licenses, and even revocation of business licenses.

Under the regulation, administrative fines may reach as much as Rp15 billion.

Impact on Indonesia's Crypto Industry

The issuance of POJK No. 6 of 2026 signals OJK's move toward stricter oversight of financial information distributed through digital platforms. For Indonesia's crypto industry, the regulation is expected to encourage more transparent, accountable, and legally compliant content.

At the same time, crypto content creators and influencers will need to exercise greater caution in distinguishing between educational content, promotional material, and investment recommendations. Content explaining crypto concepts, risks, or technology may be treated differently from content that explicitly encourages the public to buy, use, or choose specific products or assets.

The regulation is also expected to raise the standard of collaboration between licensed crypto companies and content creators. Going forward, marketing partnerships are likely to be evaluated not only on audience reach but also on regulatory compliance, transparency, and the competence of those delivering financial information.

More broadly, the financial influencer regulation forms part of OJK's broader effort to strengthen consumer protection across Indonesia's financial services sector. As misleading financial information continues to proliferate on social media, the regulation is intended to foster a healthier and more trustworthy financial information ecosystem, including within the country's digital asset and cryptocurrency industry.